Franchise Lead CZ/SK - Cardiovascular, Renal & Metabolism (CVRM)
Prague, Czech Republic
This role is covering maternity leave, the expectation is a minimum of 2 years cover
Do you have expertise in, and passion for, launch preparations and launch excellence, marketing and sales execution? Would you like to apply your expertise and passion to transform the lives of patients living with cardio or renal diseases, in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!
About AstraZeneca
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.
What you'll do:
- Create and manage marketing product strategy
- Leading a team across marketing and sales
- Responsible for consolidation of sales, access and medical inputs and building the Brand plan, identifying the key business drivers and detailing commercial tactics for relevant dedicated products
- Development of Business operating plan, including phasing of the marketing budget associated with Brand plan marketing activities
- In accordance with the Brand plan, preparation of brand campaigns and all promotional material required for effective product promotion in line with AZ promotional standards and relevant SOPs
- In close cooperation with medical for managing internal training events and external promotional events
- Lead regular Brand meetings to regularly monitor product performance and performance indicators and situation analysis, using all sources of market data to develop market models which allow product strategies to be optimized
- Participates with relevant Sales Manager at regular area meetings to regularly monitor sales performance in particular regions
- Responsible for achieving agreed sales and marketing goals and cost targets
- Responsible for phasing of Direct Marketing cost and Enigma validation
- Building and maintaining trustful and mutually beneficial relationships with selected Key external experts (KEES) within TA, by demonstrating the knowledge of the key attributes of external environment – treatment guidelines and oncology centers infrastructure, diagnostic landscape in relevant disease area, patient flow as well as insights from payers and policy makers
- Ensure all activities and responsibilities are carried out in compliance with the high standards of ethics and integrity required by the Code of Conduct, supporting Policies and Standards and Company Values to protect and enhance long term performance and reputation
Essential for the role:
- Product/brand management experience
- In depth experience of the pharmaceutical industry
- Line management experience
- Previous experience as a Sales Manager and leading a team
- Adapt style, content and formats according to customers' needs
- An understanding of Marketing Planning process, Forecasting, Budgeting, Market Researching as part of cross-functional teamwork, showcase strong ability to work within the team
- Written and oral English
- Driving license
Desirable for the role:
- Experience in cardiology therapy area
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