Blackmores (www.blackmores.com.au) is Australia’s No.1 vitamin and dietary supplements brand with a legacy of over 90 years and is a publicly listed company employing 1250 people in 13 markets across Asia-Pacific. Headquartered in Australia, Blackmores has its international headquarter in Singapore, a health Innovation Centre in Shanghai, and a state-of-the-art manufacturing facility in Australia.
As a purpose-led, performance-driven organisation, Blackmores Group strives to create remarkable employee experiences through supporting a diverse and inclusive culture, creating leadership that inspires high performance, and providing everyone with opportunities to achieve their professional, personal and wellbeing goals supported by our flexible work practices and family friendly policies.
Purpose of role:
The role is accountable for the management of the products for Blackmores in China – specifically the development and execution of (i) product portfolio strategy; (ii) product communication; (iii) product performance tracking & action plan accordingly; and (iv) other duties assigned.
On a day to day basis this role requires the close management of the product portfolio, pricing, advertising, research, competitor tracking, and promotional activities. Working closely with marketing manager, this role will shape strategy direction of product portfolio, which will have implications for comms and NPD as well as the existing products..
Responsibilities include:
- Develop product strategies for needs segmentation that are aligned to portfolio role.
- Develop 360 degree communications for product portfolio, including driving/aligning shopper and in store activation.
- Develop creative briefs for all communication activity.
- Support to develop annual marketing plan, strategy and activities ( ATL and BTL) for the assigned product portfolio (as it fits with overall master brand strategy and corporate strategy)
- Monitor and review product segment performance against budgets
- Follow procedures, policies and controls to assist in the achievement of objectives and profit targets
- Evaluate data on existing products and recommend changes as needed in advertising , merchandising, and other aspects of marketing plan to achieve sales estimates, budgets and profit contributions
- Identify research needs for condition segments.
- Co-ordinate market research including concept testing & segmentation
- Analyse research, current market conditions and competitor information
- Complete monthly product reviews to identify issues /opportunities and input into MBR process
- Review performance against budget and forecast, and instigate remedial action to minimise adverse variances Comply with all safety procedures, rules & instructions
Who are you?
- Degree in Marketing and/ or Economics/ Business is preferred
- Min of 4 years marketing experience in FMCG in China
- Credential on working independently
- Financial management experience
- Experience working with cross functional teams
- Market research experience
- Strong business and commercial acumen; understanding Blackmores strategies, as well as customer and consumer marketing environment. Knowledge and experience with digital strategies and innovative initiatives to enhance brand engagement touch points with stakeholders
Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.
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