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Job Description
Manage a group of Ancillary Products (Core, Inflight, and Duty Free, Partnership products)
Launch Products and Initiatives with integrating a marketing plan
Manage marketing budget with efficient use of both online & offline media
Prioritize and manage Regional campaigns with standardized branding – menu, catalog
Manage Group ancillary partnership marketing and overseas ancillary marketing
Control Ancillary A&P spending by product
Drive the product and business planning including marketing strategy, development, and optimization of marketing campaign with cross-functional
Analyze consumer needs, current market trends, competitive landscape for potential routing since ROI , and demand plan.
Develop marketing calendar and route strategy by having end-to-end accountability of commercial delivery into the market and work closely with regional/local integrated marketing team, social media, digital marketing, and creative team to ensure Flight strategy is aligned to overall AirAsia
Build on product messaging that sets new products apart from others in the market to give them a unique selling point.
Work closely internally with the Network and Revenue team to establish routing by using creative channels to maximize promotional opportunities for Flight in a cost-efficient manner, building a consistent level of SOV as well as brand Enhance to create the best consumer experience by developing and monitoring funnel strategy including conversion.
Constantly engage with local/station for better understanding and insight
Qualifications
Master's degree in Marketing, Business administration, or other related fields
At least 10 years of experience in marketing, preferably FMCG or e-commerce
High leadership skills, be able to lead a team of and supervise and coach 2-3 Senior/Product managers under the team
Come up with a strategic/marketing plan for the responsible routes as a group
Have past experiences in digital marketing: digital campaigns, social media, online media, etc.
Innovative, internet savvy, logical thinking with valid rational
Good relationship- building, and teamwork
Good planning and managing performance of self
Initiative and flexible
Work well under pressure
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