Responsibilities
- Beverages Strategy Implementation for multiple countries
- Assist with the development of long term Brand Insight & Strategies
- Lead brand and land brand promise, brand vision, brand position, brand architecture with bottlers and their agencies to achieve the overall business and brand goals.
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Lead short term Annual Operating Planning with bottlers- Lead implementation and execurion plans with bottlers
- Provide feedback to GBG and sector on all support plans, including UCL, general brand equity programs & music programs
- In collaboration with bottlers, manage agencies in the development of communication to deliver on brand KPIs
- Lead and support the development and execution of local thematic communication (where applicable)
- Support development of annual insight plans to support Brands strategy development and strategy performance tracking
- Manage and administer brand budgets with approved levels in line with agreed Annual Operating Plan
- 3 Year JBP/AOP Plan Execution
- Support and align with the Senior Marketing Manager on the Brands JBP and Annual Operating Plan development
- Develop brands marketing strategies and implementation plans with bottlers to facilitate business unit growth
- Design, implement, and facilitate annual marketing plan
- Alignment of plans with the bottlers across markets
- Implementation of annual marketing plans
- Bring the strategy to life
- Support delivery of Beverages results: volume-revenue-nopbt and share.
- Ongoing monitoring of brands performance vs. plan; proactively propose corrective actions if necessary
- Communicate marketing support plans to franchise and internal team, monitors execution, seeks feedback and post evaluates results of support plans.
- Manages the innovation / renovation process for Beverages
- Brief and assist development of brand bottler campaign; e.g. ATL, BTL, grassroots and sampling events, sponsorship and consumer events.
- Own brand look and feel and aesthetics.
- Liaises with partners (creative, media agencies etc.)
- Circulates all brand support, packaging, etc for legal / regulatory input
- Stakeholder Management
- Project management: Coordinate and lead the marketing, research & development, operations, insights, finance inputs in the project management process in collaboration with commercialization team
- Lead the joint business planning process on Beverages with respective bottlers
- Strengthen capabilities & leverage organizational capabilities
- Transfer capability & knowledge to bottler teams
- Liaise with Senior Marketing Manager on developing programs and best practices to share
- Take responsibility for personal growth, functional performance and development objectives
- Global Control Standards
- Ensure Global Control Standard compliance at all times (financial management)
- Follow SOA in creation of PR’s, PO’s & GR’s
Qualifications
- Bachelors’ degree and relevant experience in FMCG
- Minimum 3-5 years’ experience in marketing
- Ability to collaborate and operate within a matrixed environment
- Working knowledge of communication planning, consumer engagement and IMC management
- Ensuring communication mix is in synergy with brand strategy
- Strong analytical ability and problem solving skills
- Stakeholder management and engagement
- Financial acumen
- Project Management skills
- Strong communication and interpersonal skills
“PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"
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